Ways to Monetize OTT Platforms:
Subscriptions (SVOD): Charge users a monthly fee for unlimited access to your content, like Netflix does.
Advertising (AVOD): Offer free content but include ads, as seen on platforms like YouTube or Peacock.
Pay-Per-View (TVOD): Let users pay only for the content they want to watch, like movie rentals on Amazon Prime.
Hybrid Models: Combine subscriptions and ads for a flexible revenue model.
Tools You’ll Need:
Streaming Infrastructure: Platforms like Vimeo OTT or Brightcove make it easy to launch your own service.
Analytics: Tools to track viewer behavior and optimize the user experience.
Dynamic Ad Insertion: This technology ensures ads are personalized and delivered seamlessly during streaming.
The beauty of OTT monetization lies in its scalability. Whether you’re a small creator or a major studio, there’s room to generate income.